Amber Chan is a seasoned PR strategist, storyteller, and connector who has spent more than 15 years bridging creators and the media worlds they deserve to be seen in. As the founder of Hödi PR, Amber has carved out a distinctive space championing independent designers, artists, lifestyle brands, and creators across design, art, technology, and beyond.

Her career spans work with leading Chinese and international media outlets, cultivating high-level relationships and shaping narratives for brands including Hermès, Vogue FNO, Christie’s, Shangxia, the International Woolmark Prize, Sarment, and more. Known for her bright, bubbly presence and meticulous relationship management, Amber brings equal parts creativity and precision to every project she touches.

Before launching Hödi PR, Amber built a strong foundation in storytelling as a scriptwriter and program editor for Modern Media TV Group. That early passion for story still drives her work today—informing her artistic eye, her personal approach, and her unwavering commitment to elevating creator voices.

Through Hödi PR, Amber continues to champion creative talent, craft opportunities across industries, and help creators maximize their visibility, impact, and possibilities.