FROM BYLINES TO BLOOMS
MEET IYANA ROBERTSON: Journalist, Wellness Coach & Founder of Beautiful Flower Wellness
Before she began guiding Black women through their wellness journeys, Iyana Robertson helped audiences better understand the world around them through storytelling. Her career, always centered around honest reflection and the emotional depth of the Black experience and culture, has since blossomed into a deeper calling: helping Black women heal, reconnect with themselves, and cultivate lives rooted in wellness, self-discovery, and empowerment.
Iyana built an esteemed media career with bylines and credits across major national outlets including VIBE Magazine, ESSENCE, BET, SheKnows, and POPSUGAR, where she became known for thoughtful storytelling focused on Black art, identity, and culture.
Her editorial work goes beyond traditional writing, expanding to digital projects where she served the Creator and Executive Producer of multiple award-winning BET online series: "#Finding," which explores the untold stories of 90s and 2000s music artists, "Rate The Bars," where hip-hop artists blindly rate and comment on lyrics from their peers, and "I Talked To," which features stories from friends, families, and industry peers about historic Black artists.
After years of working to establish herself in the industry, battling burnout and losing her personal connection to herself, Iyana felt the need to explore inward.
Following a seven-year personal healing journey where she tapped into the power of movement, therapy, and nervous-system regulation, Iyana began to understand holistic wellness not as a luxury, but as a necessity for truly achieving freedom, self-love, and sustainable living. And with Black women at the core of everything she does, she chose to transform her learnings into a service designed specifically for their growth.
That service became Beautiful Flower Wellness, Iyana's coaching practice where she provides a nurturing space for other Black women to begin their own journeys of self-discovery and empowerment. Through programs featuring daily reflection and mindset work, as well as one-on-one coaching sessions for personalized guidance, she offers clients practical tools to reconnect with themselves and build sustainable lives centered in holistic physical and mental wellness.
This is not to say Iyana put the pen down—far from it. Writing remains one of the foundational tools in both her personal life and professional practice, but the lens has shifted toward her focus in Black wellness and holistic lifestyle. Whether it's journaling prompts for herself and her clients, or editorial projects making waves through the media landscape, Iyana still believes in the power of storytelling as a pathway toward collective wellness.
Like the seasons, people change but in many ways, Iyana's work remains the same at its core—just deepened. Her identity as a Black woman still lies at the center of everything she creates, whether through her journalism that honors the richness of Black culture, or through her work as a wellness facilitator helping Black women return to themselves with compassion, clarity and care.
Follow Iyana on Instagram and check out Beautiful Flower Wellness!