MEET JESSICA JOINES: founder of the Women’s purpose community
For much of her career, Jessica Joines knew what it meant to pursue success. As a Global Chief Marketing Officer, she built a career in corporate leadership, working alongside major brands and navigating the demands of a fast-paced industry. But in 2011, a year-long solo journey across Southeast Asia would set her on an entirely different path, one that challenged everything she thought she knew about fulfillment, identity, and purpose.
Away from the expectations of her professional life, Jessica began exploring a deeper connection to herself and what she wanted her life to represent. That experience became the starting point for a personal transformation that would eventually lead her from corporate marketing to becoming a bestselling author, spiritual coach, international speaker, and founder of the Women's Purpose Community.
Today, Jessica helps women reconnect with their inner power, move beyond fear and limiting beliefs, and discover what it means to live with greater purpose. Her approach makes spirituality feel less abstract and more accessible. Through what she calls "DIY soul-work," Jessica breaks down complex spiritual principles into practical, step-by-step tools that women can use to create meaningful change in their everyday lives.
Her work is rooted in the belief that personal fulfillment shouldn't come at the expense of professional ambition. Rather, women should feel empowered to define success on their own terms, without allowing their titles, accomplishments, or productivity to determine their self-worth.
That philosophy inspired Jessica to launch the Women's Purpose Retreat in 2018, creating an intentional space for executive women to step away from their daily responsibilities and focus on self-discovery. In January 2021, she expanded that vision by founding the Women's Purpose Community, bringing together women seeking deeper connection, personal growth, and a supportive environment to explore their own journeys.
Jessica has also found ways to bring these conversations to wider audiences. In 2021, she launched Soul Purpose with Jessica Joines, a live coaching show on Unity Radio where listeners call in to receive guidance on some of life's biggest questions and challenges. Through her podcast, speaking engagements, and digital platforms, she continues to make spiritual growth accessible to women navigating both personal and professional transitions.
With a background in corporate leadership, Jessica is particularly passionate about bringing an awakened mindset into the workplace. Having spoken at industry events including Advertising Week, iMedia, and Dmexco, as well as corporate gatherings for Rakuten and Starcom, she challenges traditional ideas about leadership and encourages women to consider how purpose, self-awareness, and personal fulfillment can shape the way they work and lead.
Her bestselling book, Dare to Believe, further explores these ideas, offering readers tools to move beyond fear and embrace their potential.
For Jessica, finding your purpose isn't necessarily about walking away from the life you've built or becoming someone entirely different. It's about learning to look inward, question the beliefs that have been holding you back, and recognize that your worth has never been tied to what you accomplish.
