Smrita Choubey comes from a lineage of farmers & medicine makers who have grown medicinal herbs in Northern India since 1881. After starting her career on Wall Street in healthcare investment banking, she did the math and concluded that the healthcare system was set up to generate wealth for shareholders, not health for the people. She knew the preventative, all-natural, holistic medicine of Ayurveda was the answer, and started the Veda mission to modernize and democratize its timeless wisdom.