DECEMBER HIGHLIGHTS - THE LADIES OF TEMPT
In honor of cozy season and wrapping yourself up inside with a book, we wanted to highlight the Founders of Tempt, the erotica romance book app available for those looking to spice up their reading life 🌶️
Anna Baidachnaya
Anna Baidachnaya’s entrepreneurial spirit took root at just 20 years old, when she launched her first retail business, setting the foundation for what would become a dynamic and impactful career. Her journey spans multiple industries and countries, from hospitality to tech, each venture defined by her vision of blending innovation with social impact.
Anna has built four companies, including leading a HoReCa business with over 200 employees. Her knack for seeing opportunities early led her into app development at the time of Apple’s first iPhone. She founded LocaApp, which quickly became known for its educational apps for children, with LocaMath ranking number one in its category. She joined Appodeal, a top app monetization company, where she led the EMEA sales team and helped drive the company’s value to over $50 million. Her expertise in scaling businesses extended to her role at Braavo, where she served as VP of Business and Sales in Europe.
Beyond her tech ventures, Anna is also a celebrated children's book author with over 10 titles, two of which have received the Mom’s Choice Award. She is currently the COO and co-founder of Tempt, a romance audiobook app designed to bridge the pleasure gap for women. Tempt is changing the way women can approach romantic content with high quality audios and stories right at their fingertips.
Through her work in tech, writing, and mentorship, Anna continues to challenge the status quo, championing both creative innovation and equity across industries.
Connect with Anna and Download Tempt Now!
2. Elena SolovyeVa
Elena Solovyeva’s passion for technology quickly shifted her career as mobile phones began to emerge. Elena’s enthusiasm for digital marketing led her to pursue a degree in Digital Marketing. Her expertise soon landed her at Samsung, where she led the digital marketing department in Eastern Europe, playing a key role in launching Samsung’s first store featuring audio and visual mobile content.
Elena’s drive to innovate then took her to ZeptoLab, a global gaming company known for the beloved game Cut the Rope. As Chief Revenue Officer, she oversaw brand development and monetization for Om Nom, a character that helped the game reach over 2 billion downloads worldwide. Her success in this role made her a pioneer in the gaming industry, one of the few women in a predominantly male field.
Her entrepreneurial ethos led her to co-found four companies in retail, fashion, and tech. While pursuing a Master’s degree in Psychology, Elena recognized a gap in discussions around women’s sexuality, particularly in sex therapy, which led to her founding of Tempt.
As CEO, Elena combines her expertise in marketing, technology, and psychology to create a platform that empowers women to explore their desires and enhance intimacy in their relationships. Through Tempt, she is encouraging open conversations around sexuality, and helping women take charge of their sexual well-being.
Connect with Elena and Download Tempt Now!